BlackBerry Slipped to Fourth in Overall Smartphone Shipments

in the latest IDC report BlackBerry slipped to fourth in overall smartphone shipments and for the first time Microsoft’s Windows Phone overtakes Canadian manufacturer to take the third place in a market dominated by Android and iOS. The Android and iOS shipped 92.3 percent (199.5 million units) of smartphones in the first Quarter of 2013. Interestingly, Windows Phone shipped only 7 million units (3.2 percent) in comparison to BlackBerry’s 6.3 million shipments (2.9 per cent). Microsoft launched its latest flagship Windows Phone 8 smartphones back in November and most of them were available during Q1. On the other hand BlackBerry launched its first flagship smartphone, BlackBerry Z10 on January 30th (Only available in Canada and Uk) and still manage to ship 6.3 million units. There is no doubt that Windows Phone OS is gaining momentum but BlackBerry has over 70 million loyal fans who will sooner or later upgrade to BlackBerry 10 smartphones. And to help them choose BlackBerry officially unveiled BlackBerry Q5 (pictured above) at BlackBerry Live on May 14th 2013. Unlike Qwerty flagship Q10, BlackBerry Q5 is the first budget friendly BlackBerry 10 smartphone featuring 3.1-inch HD display, 1.5GHz dual core processor, 2GB RAM, 5MP rear camera, 2MP front facing camera, BlackBerry 10.1 OS and 2100mAh non removable battery. It will be available in multi color options and is aimed at emerging markets like Asia and Latin America. BlackBerry Q5 is a great device for first time smartphone buyers and will help BlackBerry regain some market share that it lost to cheap Android and Windows Phone. Hardware alone is no answer so BlackBerry is also working hard to bring most major apps to BlackBerry platform. Skype, WhatsApp, BBM, Instagram (unofficial) are all now available to download from BlackBerry World. And in addition to that BBM now has new BBM Channels. It is the new social media platform from BlackBerry. And it will also help to overcome the loss of service revenue from BlackBerry 10 smartphones. Overall, BlackBerry is moving in right direction and availability of BBM on iOS and Android smartphones will certainly help BlackBerry Channels to go mainstream. BlackBerry is poised to take back third place by the end of Q3 of 2013 during which all the flagship and budget friendly BlackBerry 10 smartphones will be available. For more updates stay tuned or follow @harrym20 on Twitter.

Advertisements