BlackBerry 10

Re-designed , Re-engineered & Re-invented

RIM officially announced its next generation BlackBerry 10 platform for its smartphones and Tablet devices. A successful launch of BlackBerry 10 is critical to reverse the declining trend that company had in the past few years. It will also help RIM to regain some of the market share that BlackBerry lost to Apple’s iOS and Google’s Android OS. The BlackBerry 10 will bring new life to RIM’s ageing BlackBerry platform. The BlackBerry Z10 and X10 are the first devices to feature next generation BlackBerry 10 OS. The BlackBerry 10 is based on QNX software technology that was initially launched on BlackBerry PlayBook. The BlackBerry 10 features a new innovative keyboard. It learns as you type and also allows you to customise its features. In predictive text mode you can actually swipe suggestions onto the screen helping you to write those emails effortlessly. The BlackBerry Hub is the new hub for all your notifications. It is the replacement for the popular universal inbox. All the communication, be it SMS, emails, BBM, Twitter, LinkedIn, Facebook or any social network will just be just a swipe away in the hub. Users don’t have to leave an app to get to blackBerry Hub. It is always available with just a single swipe. It is by far the best feature that most users are looking forward to in the new OS. BlackBerry 10 also comes with a built screen sharing program. Users can now share their screen in an instant. The most innovative feature of BlackBerry 10 is its time shift camera. It captures a few seconds on either side of the actual picture and give users an option to select the right moment. Users can take pictures by just clicking anywhere on the screen. The BlackBerry 10 also features a new picture app with an in built photo filters similar to the ones in popular app Instagram. The filters are part of new photo editing suite that transforms and enhance picture quality. For games and entertainment BlackBerry 10 comes with new interactive and social friendly games. The Gameloft, a leading global publisher of digital and social games is releasing more than 10 games that are available from BlackBerry World. Shark Dash, N.O.V.A.3, Ice Age Village and Oregon Trail are just few of them. These games are optimized and designed to take advantage of social gaming tools and multiplayer functions. The BlackBerry 10 also features native apps for Facebook, Twitter, Foursquare and LinkedIn. All these apps are developed by RIM and are available now. All major apps are supporting BlackBerry 10 platform. Skype, Instagram, Netflix, Amazon Kindle and many more apps will be available on BlackBerry 10.

The BlackBerry 10 also features a new Video Chat feature deeply integrated into new BlackBerry Messenger. BBM Video Chat in BlackBerry 10 will compete directly against other popular VoIP services like Skype and Google+ hangouts. The BlackBerry App World is been rebranded as BlackBerry World in the next generation platform. In addition to apps and games, the BlackBerry World features music, movies and TV shows. The BlackBerry 10 users can purchase all the media content via BlackBerry ID and can pay using PayPal, credit card or carrier billing. There are over 70,000 apps available in BlackBerry World. The figure is really impressive but it is relatively small compared to 700000 apps available in Google Play & Apple’s AppStore. Even Microsoft latest Windows Phone 8 Marketplace have over 100000 apps. RIM have to continue its efforts with developers and try to boost its app ecosystem with more popular and entertainment friendly apps. The BlackBerry 10 also comes with a PlayStation Portable emulator. It means the new OS will be PlayStation certified and users will have an option to choose from huge number of games from PlayStation catalogue.

Overall, BlackBerry 10 is really impressive. In a market dominated by Google’s Android and Apple’s iOS, it is too early to say if BlackBerry 10 can challenge for glory. But after seeing the positive feedback from developers and carriers there is a hope that RIM will reverse the declining trend and will hold on to the third place in smartphone OS market share. Stay tuned for more updates or follow @harrym20.

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